Marc Jacobs

Apr 2025

The Marc Jacobs Mother’s Day 2025 campaign masterfully blends the intimacy of domestic life with the high-fashion sensibilities synonymous with the brand. Shot by photographer Nadine Ijewere, the series leans into a soft, aspirational aesthetic that centers on the relationship between mother and child, grounding luxury accessories within the relatable chaos of a kitchen or the casual rhythm of a sidewalk stroll. Featuring model Nara Smith, the imagery elevates everyday accessories—ranging from the iconic quilted shoulder bags to the utilitarian elegance of The Tote Bag—by placing them in natural, sunlight-drenched environments that emphasize tactile textures and pastel palettes. Under the careful eye of stylist Clare Byrne, the collection is presented through a mix of lifestyle portraiture and clean commercial product shots that highlight the versatility of the leather goods. By utilizing natural light to capture the warmth of the subjects alongside more focused studio strobe lighting for detail-oriented product displays, the campaign creates a cohesive narrative of refined, modern luxury. The result is a celebration of the everyday, where meticulously embossed lettering and gold-toned hardware become part of a larger, affectionate story. Through a balance of editorial minimalism and candid lifestyle frames, the project successfully positions these accessories as essential companions for the multifaceted lives of contemporary women.

Commercial, Lifestyle, Lifestyle

Natural light

Bags & Accessories, Fashion