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·"Essentials" Fall 2024 Ad Campaign

Model holding a Marc Jacobs handbag in front of her face, wearing a black rhinestone jacket against glass shelves.

Tan leather Marc Jacobs mini handbag displayed against a cityscape and waterfront backdrop

Close-up of a textured black leather handbag with embossed text, framing a model walking against an urban waterfront and bridge backdrop.

Large black leather tote bag filling the open sliding door of a silver subway train car on a platform.

A massive white Marc Jacobs handbag hoisted in the air by a yellow construction crane above New York City skyscrapers.

Statue of Liberty from behind wearing a tan crossbody handbag against a clear blue sky with a small helicopter visible in the distance

Giant pink Marc Jacobs mini bag standing upright over a sprawling aerial view of the New York City skyline

Woman holding multiple tote bags wearing a black sleeveless top and blue jeans against a textured yellow brick wall background.

Model seated inside a yellow taxi cab holding a brown mini bag against an urban skyscraper backdrop.

Woman holding a black leather Marc Jacobs Mini Bag above her head against a textured yellow brick wall

Model seated on the roof of a yellow cab holding a black tote bag in front of a garage building.

Model wearing black leather jacket and jeans holding white tote bag leaning against yellow taxi cab

Model wearing a black patterned jacket and skirt carrying a black crossbody handbag in front of a historic building with fire escapes.

Model Adriana Lima leaning out of a yellow taxi cab window holding a white Marc Jacobs handbag against an urban street background.

Model Joan Smalls holding a white shoulder bag outdoors against a bridge and city skyline.

Marc Jacobs "Essentials" Fall 2024 Ad Campaign 2024

About

The Marc Jacobs Essentials Fall 2024 campaign serves as a masterclass in urban surrealism, perfectly blending the gritty texture of New York City with the brand’s signature high-fashion accessibility. Orchestrated under the creative direction of Marc Jacobs, the campaign features a dynamic ensemble including Adriana Lima, Joan Smalls, and Lourdes Leon, each captured through a distinct lens that leans into both editorial precision and playful scale play. Photographers Valentin Herfray and Clinton Hild deploy a mix of natural light and high-impact flash to anchor these luxury accessories within the metropolitan sprawl. The visuals utilize a variety of techniques, ranging from live-action cinematic framing to whimsical 3D renders and CGI, which insert oversized iterations of iconic totes and crossbody bags into the city’s skyline, effectively transforming everyday infrastructure into an avant-garde runway. Through the strategic use of wide-angle and fish-eye perspectives, the project captures the frantic, stylish energy of the city, utilizing everything from subway stations to taxi fleets as a backdrop for the collection. With expert styling by Jermaine Daley and meticulous production design by Matt Jackson, the campaign feels both grounded in reality and delightfully unhinged, proving that even the most functional accessory can command a massive, surreal presence within the chaos of the urban environment.