Marc Jacobs

Jun 2023

The Marc Jacobs St. Marc 2023 ad campaign is a masterclass in modern luxury fashion editorial, blending nostalgic domesticity with a sharp, contemporary edge. Under the creative direction of Marc Jacobs, the campaign features an eclectic cast including iconic musician Debbie Harry alongside models like Lila Moss and Destroy Lonely. Photographer Chris Rhodes captures the subjects against saturated, color-blocked backdrops and retro-inspired interiors, utilizing a mix of natural light and direct flash photography to create a distinct, high-contrast aesthetic. The imagery leans into the playful tension between vintage styling and the structured modernity of the St. Marc handbag, which serves as a consistent focal point across the diverse portraits. Stylist Sydney Rose Thomas expertly curates a look defined by bold monochromatic patterns, opera gloves, and platform footwear, which adds a layer of graphic cohesion to the varied shots. With hair by Evanie Frausto and makeup by Sam Visser, the campaign feels both meticulously curated and effortlessly cool. The deliberate use of flash and editorial minimalism underscores the brand's ability to maintain a youthful, rebellious spirit while highlighting the timeless craftsmanship of its latest collection. By grounding the avant-garde apparel and accessories in approachable, lived-in environments, the project successfully elevates the product without sacrificing the grit and personality that have become synonymous with the Marc Jacobs identity.

Lifestyle, Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion