Jacquemus

Nov 2025

The Jacquemus S/S 26 collection campaign serves as a masterclass in modern luxury fashion house aesthetics, stripping back the noise to focus on the interplay between form, silhouette, and texture. Captured by photographer Julien Martinez Leclerc, the series of portraits leans into editorial minimalism, utilizing a high-key studio strobe technique to create a clinical yet refined visual environment. By positioning model Zaram Obasi against uniform, neutral gray and white backgrounds, the creative team ensures that every structural detail of the garments—from the sharp, intentional shoulders of the olive green suiting to the precise crease of a pleated trouser—takes center stage. The execution channels a deliberate, direct energy, stripping away extraneous set design to allow the collection’s vibrant lemon yellows and crisp pinstripes to pop against the pared-back color palette. This portrait-heavy approach functions as both a commercial showcase and an artistic study of menswear construction. Through the lens of Leclerc, the project highlights the brand’s commitment to sophisticated tailoring and clean lines, utilizing a consistent lighting style that emphasizes the tactile qualities of the fabrics. Ultimately, the work functions as a focused exploration of contemporary sartorial identity, proving that in the world of high fashion, a minimalist approach to production can often be the most resonant and impactful way to articulate a season's distinct creative vision.

Editorial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion