Jacquemus

Apr 2024

The Les Sculptures Spring 2024 campaign for Jacquemus serves as a masterclass in editorial minimalism, seamlessly bridging the gap between high-fashion product photography and architectural art. Under the visionary creative direction of Simon Porte Jacquemus, the collection is brought to life through the lens of photographer Théo de Gueltzl, whose work balances the raw, textured energy of Parisian streets with the pristine sterility of a controlled studio environment. Featuring Imaan Hammam, the campaign leans into avant-garde silhouettes and structured garments, with hair by Ramona Eschbach and styling by Katie Burnett emphasizing the sculptural nature of every ensemble. Set designer Samirha Salmi contributes to this cohesion by utilizing geometric pedestals and platforms that transform the models into living art pieces. By employing a mix of natural light and crisp studio strobe techniques, the visuals highlight the exaggerated shoulders, clean lines, and luxurious accessories, such as the signature snakeskin handbags. This luxury fashion house campaign thrives on juxtaposition, placing bold, abstract designs against both historical stone architecture and seamless white backdrops. The result is a highly deliberate, high-key aesthetic that prioritizes the interaction between the human form, spatial composition, and modern garment construction, solidifying the brand’s reputation for blending refined, modern luxury with an uncompromisingly artistic and forward-thinking vision.

Editorial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion, Luxury Fashion Houses, Fashion