Jacquemus

Feb 2024

For the Les Sculptures Spring 2024 men's ad campaign, luxury fashion house Jacquemus leans into the intersection of avant-garde architecture and high-end menswear. The campaign, which features the artist Bad Bunny as the primary talent, channels a distinctly statuesque aesthetic by positioning the subject atop weathered stone pedestals and blocks. Through the lens of photographer Théo de Gueltzl, the collection is brought to life with a focus on editorial minimalism, emphasizing the interplay between the organic, textured nature of the stone props and the precise, structured silhouettes of the garments. The imagery masterfully utilizes natural light to highlight the clean lines and monochromatic palettes—ranging from bold red to deep, textured black—that define this season. Whether set against the expansive blue of an open sky or a simple, moody studio backdrop, the work reads as a cohesive study in form and balance. Creative director Simon Porte Jacquemus continues to push his brand’s signature visual language, favoring a clean and elevated portrait style that feels both timeless and grounded in contemporary fashion. By integrating elements of lifestyle photography with rigorous commercial precision, the project transforms the wearable art of the collection into a series of dynamic, sculptural compositions that feel entirely at home in the elevated world of luxury fashion.

Editorial, Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion