Jacquemus

Dec 2023

For its Holiday 2023 ad campaign, luxury fashion house Jacquemus leans into a whimsical, domestic narrative that masterfully balances high-end editorial aesthetics with an approachable, cozy charm. Under the creative direction of Simon Porte Jacquemus, the project captures a series of intimate, lifestyle-oriented portraits featuring global icon Jennie Kim, who is joined by an endearing cast of canine companions. Photographed by Daniel Arnold, the imagery utilizes consistent natural light and studio strobe setups to create a bright, clean look that highlights both the texture of the brand's seasonal knitwear and the reflective, metallic finishes of its latest handbag collection. The aesthetic is defined by a rigorous minimalist approach, where white architectural interiors and muted beige floorings serve as the perfect foil for pops of vibrant, saturated red textiles. By placing the brand's luxury accessories alongside playful dogs in everyday, domestic settings, the campaign avoids the stuffiness often associated with high-fashion advertising, instead favoring a relaxed, human-centric tone. The interplay between the sleek, reflective metallic surfaces and the softness of shearling and pet fur underscores a sophisticated visual tension, ensuring that the holiday collection feels both aspirational and deeply comfortable. Ultimately, the collaboration between Kim and Arnold results in a cohesive, memorable visual experience that firmly establishes Jacquemus as a master of modern, personality-driven luxury marketing.

Lifestyle, Vertical, Vertical

Natural light

Luxury Fashion Houses, Fashion