Hermes

May 2026

In the latest campaign for Hermès Beauté 2026, the intersection of luxury jewellery and high-end fashion is captured with a distinct sense of understated elegance. Photographer Agnes Lloyd-Platt brings a signature precision to this series, leaning into a refined editorial minimalism that allows the craftsmanship of the pieces to serve as the narrative anchor. By utilizing a deliberate blend of studio strobe and natural light, the imagery creates a clean, architectural quality that perfectly complements the house's heritage. The project features model Yoonmi Sun, whose presence provides a graceful, composed focal point against the muted, neutral-toned backgrounds that have become synonymous with the brand's aesthetic. Fashion editor and stylist Laetitia Leporcq coordinates the visual harmony between the jewellery and the textures of the apparel, ensuring that every detail—from the metallic lustre of a silver padlock bracelet to the subtle sparkle of a diamond ring—remains in perfect equilibrium. Makeup artist Gregoris Pyrpylis complements this portraiture through a natural aesthetic that prioritizes clarity and texture over artifice. This commercial work reads as a sophisticated masterclass in restraint, stripping away unnecessary noise to focus entirely on the interplay between light, form, and personal adornment, ultimately reinforcing the timeless allure central to the Hermès identity through an expertly polished studio lens.

Editorial, Vertical

Natural light

Jewellery, Fashion