Hermes

Jun 2026

At the Hermes show captures the intersection of architectural rigor and fluid movement, positioning the storied luxury fashion house within an expansive, naturalistic landscape. Through a series of evocative portraits, this fashion campaign leans into a sophisticated editorial minimalism, using the soft, fleeting transition of the golden hour to highlight the tactile quality of premium textiles. Photographer Max Farago masterfully utilizes natural light to emphasize the crisp lines of tailored leather jackets and the lustrous, satin-finish surfaces of signature dresses. Under the creative direction of Charles Levai and Kevin Tekinel, the imagery eschews traditional runway spectacle in favor of a quiet, outdoor setting that favors structural simplicity. Models including Awar Odhiang, Betsy Gaghan, Frauke Nijs, and Karen Elson become part of the scenery, their monochromatic outfits reflecting the warm, hazy tones of the dusk sky. The collaboration is further refined by the precise fashion styling of Max Pearmain, while hair stylist Anthony Turner and makeup artist Gregoris Pyrpylis provide a polished, understated finish that allows the interplay of fabric and light to take center stage. By blending lifestyle reportage with high-end portraiture, the project creates a narrative of effortless luxury where the environment serves as an extension of the wardrobe, grounded by clean architectural motifs and a cohesive, sun-drenched palette that speaks to the timeless essence of the Hermes aesthetic.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion