Hermes

Jun 2026

Captured through the evocative lens of photographer Max Farago, the At the Hermes show project translates the storied heritage of luxury fashion houses into a series of striking, contemporary visuals. Under the guiding creative direction of Charles Levai and Kevin Tekinel, this fashion campaign leans into a sophisticated aesthetic that balances structural precision with the ethereal quality of the golden hour. The collection finds its rhythm against minimalist architectural backdrops, where clean, cylindrical pillars and sleek railings provide a stark, deliberate contrast to the fluid, high-end garments. Fashion editor and stylist Max Pearmain curates a look that emphasizes sharp tailoring and tactile material narratives, from buttery leather jackets to structured satin dresses, each piece brought to life by models such as Karen Elson and Awar Odhiang. With meticulous hair styling by Anthony Turner and polished artistry by makeup artist Gregoris Pyrpylis, the imagery captures an editorial minimalism that feels both timeless and grounded. The deliberate use of natural light, occasionally punctuated by subtle studio strobe techniques, creates a cinematic warmth that envelops the subjects as the sky transitions into a soft twilight glow. This body of work serves as a masterclass in portraiture, masterfully documenting the intersection of modern design and the classic, refined codes that define the Hermes legacy.

Editorial, Vertical, Lifestyle

Natural light

Luxury Fashion Houses, Fashion