Hermes

Apr 2026

The Rouge Hermès 2026 campaign marks a sophisticated evolution in the cosmetics sector, blending the house’s storied heritage with a sharp, contemporary edge. Captured through the lens of photographer Karim Sadli, this beauty campaign masterfully navigates the intersection of luxury craftsmanship and modern editorial minimalism. By utilizing precise studio strobe lighting, the imagery emphasizes the visceral contrast between the deep, rich textures of leather garments and the vivid, matte finish of the signature fuchsia-red lipstick. Under the precise creative direction of Gregoris Pyrpylis, the campaign avoids the clutter of traditional advertisements, instead leaning into a cinematic purity that centers on the product itself. The intentional placement of the iconic orange packaging acts as a rhythmic anchor, while models Amar Akway, Haojie Qi, and Penelope Ternes bring a striking, multi-faceted humanity to the frame. The collaboration between fashion director Elodie David Touboul and the broader styling team ensures that every element, from the deliberate posture to the meticulously composed floating product vessels, feels intentional and high-end. This project serves as a masterclass in how to elevate beauty portraiture, proving that when the technical execution of light and composition is this refined, the brand identity does not just sit alongside the product—it defines the entire visual experience for the consumer.

Editorial, Cinematic

Studio strobe

Cosmetics, Beauty