Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the Helmut Lang Spring 2024 ad campaign was photographed by Huy Luong with creative direction by Peter Do, styling by Jason Rider, hair by Nero, and makeup by Stevie Huynh. A man is seated atop a pale rectangular block against a clean white seamless studio backdrop. He wears a dark, patterned button-up shirt and matching trousers, paired with polished black shoes. The lighting is soft and even, highlighting the textures of the apparel and the clean compositional framing.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Pure White (20%)
Background
White Seamless
Context
Advertising Campaign