Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the People of Helmut Lang Spring 2024 ad campaign features a man wearing a structured black zip-up jacket and blue jeans against a clean white seamless studio backdrop. Photographed by Huy Luong with creative direction by Peter Do, the image reflects the brand's contemporary aesthetic. The styling is handled by Jason Rider, with hair by Nero and makeup by Stevie Huynh. The lighting is bright and even, highlighting the clean silhouette of the outerwear.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Background
White Seamless
Context
Advertising Campaign