Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the "People of Helmut Lang" Spring 2024 ad campaign features a model seated on a minimalist block against a neutral white seamless background. Photographed by Huy Luong with creative direction by Peter Do, the subject wears a dark denim jacket with turned-up cuffs over a white top, paired with matching wide-leg denim jeans and black heeled boots. The composition is structured and clean, utilizing soft directional lighting that highlights the texture of the raw denim fabric. Styling by Jason Rider, hair by Nero, and makeup by Stevie Huynh complete the clean studio look.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Color
Navy (80%)
Pure White (20%)
Background
White Seamless
Context
Advertising Campaign