"People of Helmut Lang" Spring 2024 Ad Campaign 2024

Description

This vertical studio portrait captures an elderly female model posing against a neutral white seamless background for the Helmut Lang Spring 2024 ad campaign, photographed by Huy Luong with styling by Jason Rider. The subject wears a sharp black structured blazer over a matching top, paired with black trousers featuring a bold red side stripe down the leg, accented by dark sunglasses and low-heeled black boots. Her grey hair is styled in distinctive low pigtails with subtle lavender tinting, complementing a minimal yet polished makeup application featuring red lipstick. The clean, evenly lit composition emphasizes the sharp tailoring and contemporary silhouettes characteristic of the brand's aesthetic.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign