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  • ·Helmut Lang Spring 2024 Ad Campaign Editorial Portrait
Elderly woman wearing a black blazer and trousers with a red side stripe, black sunglasses, and grey hair styled in pigtails.

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

About

This vertical studio portrait captures an elderly female model posing against a neutral white seamless background for the Helmut Lang Spring 2024 ad campaign, photographed by Huy Luong with styling by Jason Rider. The subject wears a sharp black structured blazer over a matching top, paired with black trousers featuring a bold red side stripe down the leg, accented by dark sunglasses and low-heeled black boots. Her grey hair is styled in distinctive low pigtails with subtle lavender tinting, complementing a minimal yet polished makeup application featuring red lipstick. The clean, evenly lit composition emphasizes the sharp tailoring and contemporary silhouettes characteristic of the brand's aesthetic.

Brand

Helmut Lang

Project

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Keywords

elderly woman in black blazerelderly womanwoman in black blazerblack blazerblazerblack trousers with red stripered stripe trouserstrousersdark sunglassessunglasses

Credits

Peter Do
Helmut Lang Creative Director
Huy Luong
Photographer
An-My Lê
Models
Armina Howada Mussa
Models
Ash Owens
Models

Styles

EditorialVerticalClean

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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