Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
An image from the Helmut Lang People of Helmut Lang Spring 2024 ad campaign captured by photographer Huy Luong. The subject stands full-length against a clean white seamless backdrop, wearing a structured grey tailored suit with a white shirt underneath and dark boots. The lighting is clean and even, highlighting the sharp lines of the tailoring. Creative direction was led by Peter Do, with styling by Jason Rider, hair by Nero, and makeup by Stevie Huynh.
Style
Editorial, Vertical, Warm, Clean
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Medium Grey (70%)
Jet Black (30%)
Background
White Seamless
Context
Advertising Campaign