Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This photograph from the Helmut Lang Spring 2024 'People of Helmut Lang' ad campaign features a male subject photographed by Huy Luong with creative direction by Peter Do. The subject is captured from a rear three-quarter view, wearing a loose black long-sleeved button-down shirt and matching black trousers accented by a vibrant red stripe down the outer seam. He wears polished dark footwear and stands against a clean, neutral white studio seamless background. The lighting is soft and even, highlighting the clean lines of the tailoring and garment construction.
Style
Editorial, Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Scarlet (20%)
Background
White Seamless
Context
Advertising Campaign