Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

About

This studio portrait for the Helmut Lang Spring 2024 Ad Campaign, photographed by Huy Luong under creative direction by Peter Do, features a subject seated on a light-colored rectangular block. The person is dressed in a sleeveless black vest, white collared shirt underneath, and tailored black trousers paired with polished leather shoes. The composition uses clean lines and a minimalist white seamless background, captured with crisp studio lighting.