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Brand
Helmut Lang
Project"People of Helmut Lang" Spring 2024 Ad Campaign
Elderly woman wearing oversized black blazer and thick black glasses against a neutral background for Helmut Lang.

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Peter Do
Peter DoHelmut Lang Creative Director
Huy Luong
Huy LuongPhotographer
An-My Lê
An-My LêModels
Armina Howada Mussa
Armina Howada MussaModels
Ash Owens
Ash OwensModels
Connor Sen Warnick
Connor Sen WarnickModels
Devin B. Johnson
Devin B. JohnsonModels
Eli Ping
Eli PingModels
Frederiøue Thiollet
Frederiøue ThiolletModels
John Yuyi
John YuyiModels
Kai Avent-Deleon
Kai Avent-DeleonModels
Linda Rodin
Linda RodinModels
Michael Abel
Michael AbelModels
Mindy Seu
Mindy SeuModels
Minjae Kim
Minjae KimModels
Oscar Yi Hou
Oscar Yi HouModels
Sam Stewart
Sam StewartModels
Sophia Roe
Sophia RoeModels
Steph Shiu
Steph ShiuModels
and Yahdon Israel
and Yahdon IsraelModels
Jason Rider
Jason RiderStylist
Nero
NeroHair
Stevie Huynh
Stevie HuynhMakeup

Tags

elderly woman in black blazerelderly womanwoman in black blazerblack blazerblazerthick black glassesblack glassesglasses

Description

An elderly woman is captured in a striking portrait for the Helmut Lang Spring 2024 ad campaign photographed by Huy Luong. She wears an architectural, oversized black blazer with structured shoulders over dark trousers, accessorized with thick black statement eyewear and vibrant pink lipstick. Her long, pale hair is styled in double pigtails with soft lavender tones. The lighting is clean and minimal, set against a seamless neutral backdrop.