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  • ·Helmut Lang Spring 2024 denim jacket portrait by Huy Luong
BrandHelmut Lang
Project"People of Helmut Lang" Spring 2024 Ad Campaign
Model with long dark curly hair wearing a dark denim jacket and white top against a neutral light grey background.

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Peter Do
Peter DoHelmut Lang Creative Director
Huy Luong
Huy LuongPhotographer
An-My Lê
An-My LêModels
Armina Howada Mussa
Armina Howada MussaModels
Ash Owens
Ash OwensModels
Connor Sen Warnick
Connor Sen WarnickModels
Devin B. Johnson
Devin B. JohnsonModels
Eli Ping
Eli PingModels
Frederiøue Thiollet
Frederiøue ThiolletModels
John Yuyi
John YuyiModels
Kai Avent-Deleon
Kai Avent-DeleonModels
Linda Rodin
Linda RodinModels
Michael Abel
Michael AbelModels
Mindy Seu
Mindy SeuModels
Minjae Kim
Minjae KimModels
Oscar Yi Hou
Oscar Yi HouModels
Sam Stewart
Sam StewartModels
Sophia Roe
Sophia RoeModels
Steph Shiu
Steph ShiuModels
and Yahdon Israel
and Yahdon IsraelModels
Jason Rider
Jason RiderStylist
Nero
NeroHair
Stevie Huynh
Stevie HuynhMakeup

Tags

woman in denim jacketdenim jacketwoman wearing denim jacketdark denim jacketwoman in white topwhite topwoman with curly haircurly hair

Description

This portrait from the Helmut Lang Spring 2024 People of Helmut Lang campaign features a model captured by photographer Huy Luong. The subject wears a structured dark denim jacket over a simple white top, styled by Jason Rider with hair by Nero and makeup by Stevie Huynh. The image is set against a clean, neutral background, highlighting the garment's tailoring and texture.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (70%)
Pure White (30%)

Background

Grey Seamless

Context

Advertising Campaign