Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This image captures a model from behind, styled in a black tank top and unique colour-blocked patchwork trousers featuring panels of white, black, pink, and mustard yellow. The portrait is part of the 'People of Helmut Lang' Spring 2024 ad campaign, photographed by Huy Luong with creative direction by Peter Do and styling by Jason Rider. The composition is set against a clean, neutral white background with even studio lighting highlighting the texture and construction of the apparel. The subject has long braided hair, and the minimalist framing emphasizes the bold graphic elements of the garment design.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (30%)
Pure White (40%)
Hot Pink (30%)
Background
White Seamless
Context
Advertising Campaign