Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the Helmut Lang Spring 2024 People of Helmut Lang ad campaign features a male model photographed from behind against a seamless neutral backdrop. The subject wears a black long-sleeve top paired with striking patterned trousers and dark leather shoes, with one hand resting on the back of his neck. The lighting is clean and minimal, highlighting the tailoring and graphic print details of the garments. The project was created with creative direction by Peter Do and photography by Huy Luong.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Beige (50%)
Background
White Seamless
Context
Advertising Campaign