Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the Helmut Lang Spring 2024 ad campaign features a man wearing a black crewneck sweater and patterned trousers against a clean, neutral background. The subject stands with hands in pockets, captured in a straightforward editorial style. The lighting is soft and even, highlighting the textures of the apparel and the natural styling. Creative direction is led by Peter Do, with photography by Huy Luong, hair by Nero, makeup by Stevie Huynh, and styling by Jason Rider.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Beige (30%)
Background
White Seamless
Context
Advertising Campaign