Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

About

This portrait is part of the People of Helmut Lang Spring 2024 ad campaign, captured by photographer Huy Luong under the creative direction of Peter Do. The model is seen from behind, wearing a long-sleeved patterned black shirt and matching trousers with dark footwear. The composition is set against a clean, neutral white seamless background with soft, even studio lighting. The stark styling and minimalist framing emphasize the textures and graphic patterns of the apparel.