Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait is part of the People of Helmut Lang Spring 2024 ad campaign, captured by photographer Huy Luong under the creative direction of Peter Do. The model is seen from behind, wearing a long-sleeved patterned black shirt and matching trousers with dark footwear. The composition is set against a clean, neutral white seamless background with soft, even studio lighting. The stark styling and minimalist framing emphasize the textures and graphic patterns of the apparel.
Style
Editorial, Vertical, Clean
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
White Seamless
Context
Advertising Campaign