Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
A full-length portrait of a model standing against a minimal studio background for the Helmut Lang Spring 2024 ad campaign. The subject wears a structured suit jacket and matching trousers featuring an abstract multi-tone printed pattern with yellow, olive, and grey patches. The lighting is clean and even, casting soft shadows on the pale floor. The composition captures a static, editorial posture with one hand resting in the jacket pocket.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Mustard (40%)
Olive (30%)
Medium Grey (30%)
Background
White Seamless
Context
Advertising Campaign