Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the Helmut Lang Spring 2024 ad campaign, titled People of Helmut Lang and photographed by Huy Luong with creative direction by Peter Do, features a model wearing tailored black trousers and a sleeveless black blazer over a white shirt. The composition is captured against a clean, unbroken white background with balanced studio lighting that highlights the sharp lines and minimalist silhouette of the garments. Styling by Jason Rider, hair by Nero, and makeup by Stevie Huynh complete the refined look.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Pure White (20%)
Background
White Seamless
Context
Advertising Campaign