Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the Helmut Lang Spring 2024 ad campaign features a model viewed from behind, standing against a neutral background. The subject wears a structured black suit jacket with white shirt cuffs visible at the wrists and matching black trousers, with hands clasped behind the back. The clean composition highlights precise tailoring and minimalist styling under even studio lighting. Photographer Huy Luong captures the sculptural lines of the garment with a sharp focus on silhouette and form.
Style
Editorial, Vertical, Desaturated, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (90%)
Pure White (10%)
Background
White Seamless
Context
Advertising Campaign