Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the Helmut Lang Spring 2024 ad campaign features a black man with braided hair, thick black glasses, and folded arms seated casually on a pale rectangular block against a clean white backdrop. He is dressed in a sleeveless black top, black trousers with strap details, and black heeled boots with metallic heels. The minimalist studio lighting highlights the sharp tailoring and textures of the apparel. Photographed by Huy Luong with creative direction by Peter Do.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (70%)
Beige (30%)
Background
White Seamless
Context
Advertising Campaign