Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

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This portrait from the Helmut Lang Spring 2024 ad campaign features a black man with braided hair, thick black glasses, and folded arms seated casually on a pale rectangular block against a clean white backdrop. He is dressed in a sleeveless black top, black trousers with strap details, and black heeled boots with metallic heels. The minimalist studio lighting highlights the sharp tailoring and textures of the apparel. Photographed by Huy Luong with creative direction by Peter Do.