Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

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This portrait from the Helmut Lang Spring 2024 ad campaign features a man standing against a clean, neutral background. He wears a dark black zip-up jacket paired with wide-cut dark denim jeans and black shoes, hands positioned behind his back in a composed pose. The lighting is bright and even, highlighting the clean lines and texture of the garments. The image was captured by photographer Huy Luong under the creative direction of Peter Do.