Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
A portrait from the "People of Helmut Lang" Spring 2024 ad campaign, captured by photographer Huy Luong with creative direction by Peter Do. A man stands centrally against a clean white seamless background, wearing a long-sleeved black top and patterned trousers with hands tucked in pockets. The lighting is bright and even, highlighting the textures of the apparel and the polished black footwear. The composition is a vertical full-length shot emphasizing contemporary ready-to-wear styling.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (50%)
Beige (50%)
Background
White Seamless
Context
Advertising Campaign