Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

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This portrait for the Helmut Lang Spring 2024 ad campaign features an Asian man with dark hair, wearing a black button-down shirt. Photographed by Huy Luong with creative direction by Peter Do, the subject is captured from the chest up against a plain, light-toned studio backdrop. The lighting is clean and balanced, highlighting the textures of the shirt and the sharp tailoring typical of the brand. Styling was managed by Jason Rider, with hair by Nero and makeup by Stevie Huynh.