"People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait for the Helmut Lang Spring 2024 ad campaign features an Asian man with dark hair, wearing a black button-down shirt. Photographed by Huy Luong with creative direction by Peter Do, the subject is captured from the chest up against a plain, light-toned studio backdrop. The lighting is clean and balanced, highlighting the textures of the shirt and the sharp tailoring typical of the brand. Styling was managed by Jason Rider, with hair by Nero and makeup by Stevie Huynh.
Style
Editorial, Vertical, Clean
Industries
Designer Fashion
Color
Jet Black (100%)
Background
White Seamless
Context
Advertising Campaign