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Elderly woman with grey hair wearing a black blazer and trousers with a red stripe sitting on a cube

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

About

This portrait from the Helmut Lang Spring 2024 ad campaign, photographed by Huy Luong, features Linda Rodin seated on a neutral cube against a minimalist backdrop. She wears an oversized black blazer and matching trousers detailed with a bold red stripe down the side. Her styled grey hair and dark oversized sunglasses complete the sharp look. The lighting is clean and even, accentuating the sleek tailoring and graphic lines of the composition.

Brand

Helmut Lang

Project

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Keywords

elderly woman seated on cubeelderly womanwoman seatedblack suitblack blazerblack trousersred stripe trousersoversized sunglasses

Credits

Peter Do
Helmut Lang Creative Director
Huy Luong
Photographer
An-My Lê
Models
Armina Howada Mussa
Models
Ash Owens
Models

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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