Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

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This portrait from the Helmut Lang People of Helmut Lang Spring 2024 ad campaign features a model styled in a structured black sleeveless blazer layered over a crisp white button-down shirt. The portrait is captured with clean studio lighting against a minimal white seamless backdrop, highlighting sharp tailoring and clean lines. Photography is by Huy Luong, with creative direction by Peter Do, styling by Jason Rider, hair by Nero, and makeup by Stevie Huynh.