Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

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This portrait for the Helmut Lang Spring 2024 advertising campaign features a Black man with long braided hair and facial hair, wearing thick black eyeglasses and a black sleeveless top. Photographed by Huy Luong with creative direction by Peter Do, the subject poses against a clean white seamless studio backdrop. The composition is captured with soft, even studio lighting that accentuates the clean lines of the garment and the sharp frames of the eyewear.