Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait for the Helmut Lang Spring 2024 advertising campaign features a Black man with long braided hair and facial hair, wearing thick black eyeglasses and a black sleeveless top. Photographed by Huy Luong with creative direction by Peter Do, the subject poses against a clean white seamless studio backdrop. The composition is captured with soft, even studio lighting that accentuates the clean lines of the garment and the sharp frames of the eyewear.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
White Seamless
Context
Advertising Campaign