Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

About

This portrait from the Helmut Lang Spring 2024 People of Helmut Lang campaign features a man wearing a structured black leather blazer layered over a dark t-shirt. Photographed by Huy Luong with creative direction by Peter Do, the image adopts a clean, studio-lit aesthetic against a neutral white backdrop. Styling is by Jason Rider, with hair by Nero and makeup by Stevie Huynh, highlighting sharp tailoring and a minimalist composition characteristic of the brand's contemporary identity.