Logo
  • Home
  • ·Media
  • ·Helmut Lang Spring 2024 Ad Campaign Portrait
BrandHelmut Lang
Project"People of Helmut Lang" Spring 2024 Ad Campaign
Woman with long braided hair wearing a black tank top standing against a plain white background for Helmut Lang

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Peter Do
Peter DoHelmut Lang Creative Director
Huy Luong
Huy LuongPhotographer
An-My Lê
An-My LêModels
Armina Howada Mussa
Armina Howada MussaModels
Ash Owens
Ash OwensModels
Connor Sen Warnick
Connor Sen WarnickModels
Devin B. Johnson
Devin B. JohnsonModels
Eli Ping
Eli PingModels
Frederiøue Thiollet
Frederiøue ThiolletModels
John Yuyi
John YuyiModels
Kai Avent-Deleon
Kai Avent-DeleonModels
Linda Rodin
Linda RodinModels
Michael Abel
Michael AbelModels
Mindy Seu
Mindy SeuModels
Minjae Kim
Minjae KimModels
Oscar Yi Hou
Oscar Yi HouModels
Sam Stewart
Sam StewartModels
Sophia Roe
Sophia RoeModels
Steph Shiu
Steph ShiuModels
and Yahdon Israel
and Yahdon IsraelModels
Jason Rider
Jason RiderStylist
Nero
NeroHair
Stevie Huynh
Stevie HuynhMakeup

Tags

woman in black tank topblack tank toptank topwoman with long braidslong braidsbraids

Description

This portrait from the Helmut Lang Spring 2024 ad campaign was photographed by Huy Luong with creative direction by Peter Do. The subject wears a fitted black tank top and has long braided hair, posed against a clean white seamless studio background. The minimalist lighting highlights crisp garment textures and clean lines typical of the collection.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign