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·Helmut Lang Spring 2024 ad campaign portrait by Huy Luong

Brand

Project"People of Helmut Lang" Spring 2024 Ad Campaign

Woman seated on a cube wearing a black sheer top, skirt, and knee-high leather boots against a white seamless background.

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Peter DoHelmut Lang Creative Director

Huy LuongPhotographer

An-My LêModels

Armina Howada Mussa

Armina Howada MussaModels

Ash OwensModels

Connor Sen Warnick

Connor Sen WarnickModels

Devin B. Johnson

Devin B. JohnsonModels

Frederiøue Thiollet

Frederiøue ThiolletModels

John YuyiModels

Kai Avent-Deleon

Kai Avent-DeleonModels

Linda RodinModels

Michael AbelModels

Mindy SeuModels

Minjae KimModels

Oscar Yi HouModels

Sam StewartModels

Sophia RoeModels

Steph ShiuModels

and Yahdon Israel

and Yahdon IsraelModels

Jason RiderStylist

Stevie HuynhMakeup

Tags

woman sitting on block woman sitting sitting on block woman black leather boots leather boots black boots black sheer top sheer top

Description

This portrait from the Helmut Lang Spring 2024 ad campaign features a woman seated on a minimalist block against a clean white seamless backdrop. She wears a semi-sheer black top paired with a dark skirt and tall black leather heeled boots. Her right hand rests lightly beneath her cheek as she poses with a calm, direct expression. The lighting is bright and even, highlighting clean studio production values and sharp textural contrasts between the knitwear and leather footwear.