Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait features an elderly woman wearing a structured beige blazer over a crisp white button-up shirt and wire-rimmed glasses, captured against a clean white seamless background. The lighting is soft and even, highlighting the sharp tailoring of the outerwear and the subject's calm expression. This studio photograph is part of the People of Helmut Lang Spring 2024 advertising campaign, photographed by Huy Luong with creative direction by Peter Do.
Style
Editorial, Vertical, Warm, Clean
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Beige (60%)
Pure White (40%)
Background
White Seamless
Context
Advertising Campaign