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Brand
Helmut Lang
Project"People of Helmut Lang" Spring 2024 Ad Campaign
Model seen from behind wearing a black suit against a plain light grey studio backdrop

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Peter Do
Peter DoHelmut Lang Creative Director
Huy Luong
Huy LuongPhotographer
An-My Lê
An-My LêModels
Armina Howada Mussa
Armina Howada MussaModels
Ash Owens
Ash OwensModels
Connor Sen Warnick
Connor Sen WarnickModels
Devin B. Johnson
Devin B. JohnsonModels
Eli Ping
Eli PingModels
Frederiøue Thiollet
Frederiøue ThiolletModels
John Yuyi
John YuyiModels
Kai Avent-Deleon
Kai Avent-DeleonModels
Linda Rodin
Linda RodinModels
Michael Abel
Michael AbelModels
Mindy Seu
Mindy SeuModels
Minjae Kim
Minjae KimModels
Oscar Yi Hou
Oscar Yi HouModels
Sam Stewart
Sam StewartModels
Sophia Roe
Sophia RoeModels
Steph Shiu
Steph ShiuModels
and Yahdon Israel
and Yahdon IsraelModels
Jason Rider
Jason RiderStylist
Nero
NeroHair
Stevie Huynh
Stevie HuynhMakeup

Tags

model in black suitblack suitsuitman in black suitblack trouserstrousers

Description

A full-length portrait from behind captures a model wearing a tailored black suit against a seamless neutral background. The person has dark hair tied back in a neat bun. The image is part of the People of Helmut Lang Spring 2024 ad campaign, directed by Peter Do and photographed by Huy Luong. Clean studio lighting accentuates the sharp lines and monochrome tailoring of the outfit.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign