Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the People of Helmut Lang Spring 2024 ad campaign features a man seated on a minimalist block against a clean white seamless backdrop. He is dressed in a structured black suit jacket with satin lapel details, a black t-shirt, matching black trousers, and polished dress shoes. The lighting is crisp and even, highlighting the sharp tailoring and sleek silhouettes characteristic of the brand. The session was captured by photographer Huy Luong under the creative direction of Peter Do, with styling by Jason Rider.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black (70%)
Background
White Seamless
Context
Advertising Campaign