Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait for the Helmut Lang Spring 2024 campaign features a subject wearing a tailored black blazer over a dark t-shirt against a clean white seamless backdrop. The composition is a vertical half-body shot captured by photographer Huy Luong, with styling by Jason Rider, hair by Nero, and makeup by Stevie Huynh. The lighting is soft and even, highlighting the structured lapels and texture of the jacket. The mood is calm and direct, captured as part of the brand project People of Helmut Lang.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (100%)
Background
White Seamless
Context
Advertising Campaign