Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

About

This portrait from the Helmut Lang Spring 2024 ad campaign features a man seated on a minimalist block against a neutral white backdrop. He wears a dark zip-up jacket over a white t-shirt, paired with dark denim jeans and black shoes. The composition uses clean lighting to highlight the sharp tailoring and texture of the garments. The project was created with photography by Huy Luong and creative direction by Peter Do.