Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the Helmut Lang Spring 2024 ad campaign features a man posing full-length against a neutral studio backdrop. He wears a structured black leather blazer and matching trousers over a dark top, paired with clean white sneakers. The lighting is even and diffused, accentuating the glossy texture of the leather tailoring. The composition is clean and minimalist, highlighting contemporary tailoring under the creative direction of Peter Do, captured by photographer Huy Luong.
Style
Editorial, Vertical, Clean
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Pure White (20%)
Background
White Seamless
Context
Advertising Campaign