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Brand
Helmut Lang
Project"People of Helmut Lang" Spring 2024 Ad Campaign
Portrait of a Black man wearing a dark textured patterned button-down shirt against a neutral background for Helmut Lang.

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Peter Do
Peter DoHelmut Lang Creative Director
Huy Luong
Huy LuongPhotographer
An-My Lê
An-My LêModels
Armina Howada Mussa
Armina Howada MussaModels
Ash Owens
Ash OwensModels
Connor Sen Warnick
Connor Sen WarnickModels
Devin B. Johnson
Devin B. JohnsonModels
Eli Ping
Eli PingModels
Frederiøue Thiollet
Frederiøue ThiolletModels
John Yuyi
John YuyiModels
Kai Avent-Deleon
Kai Avent-DeleonModels
Linda Rodin
Linda RodinModels
Michael Abel
Michael AbelModels
Mindy Seu
Mindy SeuModels
Minjae Kim
Minjae KimModels
Oscar Yi Hou
Oscar Yi HouModels
Sam Stewart
Sam StewartModels
Sophia Roe
Sophia RoeModels
Steph Shiu
Steph ShiuModels
and Yahdon Israel
and Yahdon IsraelModels
Jason Rider
Jason RiderStylist
Nero
NeroHair
Stevie Huynh
Stevie HuynhMakeup

Tags

man in dark patterned shirtdark patterned shirtpatterned shirtman pointingblack man

Description

This portrait from the Helmut Lang Spring 2024 ad campaign features a Black man with a short beard and serious expression, captured by photographer Huy Luong under creative direction by Peter Do. He wears a dark patterned, textured long-sleeve button-down shirt with metallic silver buttons and a silver bracelet on his wrist. The subject stands with arms crossed against a plain, neutral white backdrop, lit with clean studio lighting that accentuates the fabric's unique finish.