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Portrait of a Black man wearing a dark textured patterned button-down shirt against a neutral background for Helmut Lang.

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Tags

Description

This portrait from the Helmut Lang Spring 2024 ad campaign features a Black man with a short beard and serious expression, captured by photographer Huy Luong under creative direction by Peter Do. He wears a dark patterned, textured long-sleeve button-down shirt with metallic silver buttons and a silver bracelet on his wrist. The subject stands with arms crossed against a plain, neutral white backdrop, lit with clean studio lighting that accentuates the fabric's unique finish.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign