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  • ·Helmut Lang People of Helmut Lang Spring 2024 Ad Campaign
BrandHelmut Lang
Project"People of Helmut Lang" Spring 2024 Ad Campaign
Woman seated on a block wearing a black leather blazer and tall boots against a white background

Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024

Associated creatives

Peter Do
Peter DoHelmut Lang Creative Director
Huy Luong
Huy LuongPhotographer
An-My Lê
An-My LêModels
Armina Howada Mussa
Armina Howada MussaModels
Ash Owens
Ash OwensModels
Connor Sen Warnick
Connor Sen WarnickModels
Devin B. Johnson
Devin B. JohnsonModels
Eli Ping
Eli PingModels
Frederiøue Thiollet
Frederiøue ThiolletModels
John Yuyi
John YuyiModels
Kai Avent-Deleon
Kai Avent-DeleonModels
Linda Rodin
Linda RodinModels
Michael Abel
Michael AbelModels
Mindy Seu
Mindy SeuModels
Minjae Kim
Minjae KimModels
Oscar Yi Hou
Oscar Yi HouModels
Sam Stewart
Sam StewartModels
Sophia Roe
Sophia RoeModels
Steph Shiu
Steph ShiuModels
and Yahdon Israel
and Yahdon IsraelModels
Jason Rider
Jason RiderStylist
Nero
NeroHair
Stevie Huynh
Stevie HuynhMakeup

Tags

woman seated on blockwoman in black leather blazerblack leather blazerleather blazerblack knee-high bootsknee-high bootswoman wearing leatherwoman seatedblack boots

Description

Helmut Lang Spring 2024 ad campaign image photographed by Huy Luong with creative direction by Peter Do. A model is seated gracefully on a minimalist rectangular block against a clean, neutral seamless background. She wears a structured black leather blazer paired with matching black knee-high boots featuring metallic heels. The lighting is soft and even, highlighting the sleek textures of the leather apparel and the subject's long, dark hair.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

White Seamless

Context

Advertising Campaign