Helmut Lang "People of Helmut Lang" Spring 2024 Ad Campaign 2024
Associated creatives
Peter DoHelmut Lang Creative Director
Huy LuongPhotographer
An-My LêModels
Armina Howada MussaModels
Ash OwensModels
Connor Sen WarnickModels
Devin B. JohnsonModels
Eli PingModels
Frederiøue ThiolletModels
John YuyiModels
Kai Avent-DeleonModels
Linda RodinModels
Michael AbelModels
Mindy SeuModels
Minjae KimModels
Oscar Yi HouModels
Sam StewartModels
Sophia RoeModels
Steph ShiuModels
and Yahdon IsraelModels
Jason RiderStylist
NeroHair
Stevie HuynhMakeup
Tags
Description
This portrait from the Helmut Lang Spring 2024 ad campaign features a woman wearing a patterned blazer against a neutral backdrop. The campaign was photographed by Huy Luong under the creative direction of Peter Do, with styling by Jason Rider, hair by Nero, and makeup by Stevie Huynh. The subject is captured in a half-body frame with soft, even lighting highlighting the structured garment and painterly print details.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Designer Fashion
Color
Olive (50%)
Mustard (50%)
Background
White Seamless
Context
Advertising Campaign