Ralph Lauren

May 2026

The latest campaign for Ralph Lauren’s Double RL & Co. Surplus & Supply collection masterfully leans into a rugged, western-inspired aesthetic that feels both timeless and deeply authentic to the brand’s heritage. Captured through the lens of photographer Dikayl Rimmasch, the imagery translates a quiet, contemplative atmosphere into a cohesive visual narrative centered on rustic craftsmanship and countryside leisure. Model Kat Carter serves as the singular, compelling figure across the series, anchoring the editorial portraits with a presence that balances intensity with effortless grace. The execution utilizes natural light to highlight the intricate textures of embroidered denim, distressed fabrics, and vintage-inspired floral patterns, effectively bridging the gap between high-end luxury fashion and the grit of the American frontier. By employing a cinematic black and white palette and a low-key chiaroscuro technique, the creative team has elevated standard lifestyle portraiture into something far more evocative. Each frame focuses on intimate details, from the delicate buttons on a ruffled collar to the deliberate, windswept movement of a figure on a gravel road, ensuring the collection remains rooted in its hallmark storytelling. This project successfully merges artisanal sensibility with the raw, outdoor settings of the rural landscape, offering a sophisticated study in textures while maintaining the relaxed, classic appeal synonymous with the storied legacy of Ralph Lauren.

Lifestyle, Vertical, Editorial, Editorial

Natural light, Natural light

Luxury Fashion Houses, Fashion