Ralph Lauren

Aug 2023

The Ralph Lauren 888 House Fall 2023 ad campaign masterfully navigates the intersection of heritage luxury and the rugged expanse of the American landscape. Shot by photographer Carter Berg, the series channels a cinematic narrative that feels both vast and deeply intimate, grounding the high-end sophistication of the RL 888 collection in an untamed environment. Through the strategic use of natural light and golden hour illumination, Berg captures a series of editorial portraits that oscillate between sweeping, sun-drenched vistas and granular, tactile product focus. Models Anna Ewers and Fei Fei Sung embody the collection’s signature blend of minimalist silhouettes and western-inspired accents, with styling by Meryl Griffith providing a bridge between classic luxury fashion and an earthy, lifestyle-oriented aesthetic. The work benefits from the sharp, detailed artistry of hair stylist Tomo Jidai and makeup artist Mark Carrasquillo, who maintain an understated look that keeps the focus firmly on the collection’s structured leather goods and metallic hardware. By contrasting the refined, polished craftsmanship of the signature shoulder bag against the raw, weathered textures of wooden posts and dry, golden grasses, the campaign leans into a visual language of timeless elegance. This project stands as a testament to the power of deliberate creative direction, successfully elevating everyday accessories into icons of modern, cinematic storytelling within the global luxury market.

Lifestyle, Editorial, Commercial, Cinematic

Natural light

Luxury Fashion Houses, Fashion