Ralph Lauren
World of Tennis
Brand
ProjectWorld of Tennis
Date
Jul 2026
Description
Ralph Lauren presents World of Tennis, a digital campaign merging luxury fashion with high-end animation. The film features Tom Hiddleston in a classic club setting, sitting alongside a stylized polo bear in an encounter that blends live-action technique with layered VFX visual effects. The project was led by creative directors Josh Norton and Ross Henderson, with executive production by Carson Hood. The cinematic output utilises warm interior lighting to contrast the pinstripe tailoring of the lead against the static, whimsical character design.
Style
Vertical, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Camel
Background
Bar
Context
TVC / TV Commercial
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