Ralph Lauren
World of Tennis
Brand
Date
Jul 2026
Description
Ralph Lauren presents World of Tennis, a campaign film bridging classic menswear aesthetics with playful animation. The project features Tom Hiddleston in a traditional club setting, accented by the brand's signature polo bear in a whimsical, stylized form. Led by creative directors Josh Norton and Ross Henderson, the piece utilizes a live-action technique to ground the character interaction. Warm lighting and rich textures define the visual output, which integrates VFX to blend live action with animated elements across the cinematic vertical frame.
Style
Vertical, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Camel
Background
Bar
Context
TVC / TV Commercial
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