Moncler: Moncler Genius x EE72

Sep 2025

Moncler Genius x EE72 presents a high-fashion campaign exploring structural forms and minimalist textures. Creative directed by Edward Enninful and photographed by Tyler Mitchell, the project features model Adut Akech across a series of studio portraits and expansive, atmospheric landscape shots. The collaboration showcases exaggerated, sculptural silhouettes, including high-shine puffer capes and floor-sweeping trench gowns, set against both clean gradient backdrops and snowy desert dunes. Working with makeup artist Ammy Drammeh, the visuals utilise polished, dewy skin and frost-like shimmer to echo the collection's winter-inspired theme. Through a blend of soft beauty lighting and expansive natural light, the series emphasizes the contrast between dark, tailored outerwear and stark, minimalist terrains.

Vertical, Editorial, Minimalist

Advertising Campaign