Moncler

Sep 2025

Moncler Genius x EE72 presents a high-fashion editorial campaign that juxtaposes technical winter outerwear against expansive, minimalist landscapes. The collection, featuring model Adut Akech, explores dramatic silhouettes and sculptural forms through a series of vertical portraits and location-based shots. Creative direction by Edward Enninful and photography by Tyler Mitchell define the project, which alternates between controlled studio environments and the stark, snow-dusted terrain of desert dunes. Ammy Drammeh contributes detailed beauty work, integrating frost-like textures and iridescent makeup to complement the glossy, high-shine fabrics of the garments. The project leans into minimalist compositions and polished aesthetics to highlight the interplay between structured luxury fashion and natural light.

Vertical, Editorial, Minimalist

Luxury Fashion Houses

Advertising Campaign